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"Frequently
Asked Questions About the Coaching and Consulting Marketing Bootcamp"
Question 1 - What makes the
Coaches and Consultants Marketing Bootcamp different than all the
other courses on how to get clients?
Answer - Have you ever sat in a seminar
and the speaker says, "And I sent out a postcard and got a 7%
response rate that resulted in $20,000 in sales" (or something like
that.) and he doesn't show you the postcard. Doesn't that
frustrate you?
Well, in the Coaches and Consultants Marketing
Bootcamp I SHOW YOU everything I've used to create a
successful coaching and consulting practice. Not only is the
workbook filled with samples and exhibits, but you also get access
to the Continuing Education Members Area where I've literally opened
up my entire practice and included all my marketing tools.
You'll find lead generation letters, postcards,
long form salesletters, press releases, seminar invitations, speaker
inquiry letters, articles, checklists and a host of other tools that
have taken me hundreds of hours to develop and have resulted in
hundreds of thousands of dollars in client fees. I've even
included my own personal rolodex of suppliers and vendors (an
extremely valuable resource.)
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Question 2 - What is the
difference between the electronic version of the Marketing Bootcamp and
the physical version?
Answer - Once you purchase either
version of the Coaches and Consultants Marketing Bootcamp you'll
immediately be sent an email providing you with your access link to the
Continuing Education Members Area where you'll find ALL the audio files
and pdf files to the Marketing Bootcamp.
If you purchase the physical version of the Marketing
Bootcamp you'll receive 14 audio CD's and a 200+ page manual that contains
all the samples and templates that are referred to on the audio CD's
plus access to ALL the samples and exhibits in the Continuing
Education Members Area.
Most people purchase the physical version because after
the time, labor, and materials to burn the audio to CD's and print out the
manual it will cost you at least $50. Also, it's just a lot easier
to absorb the materials.
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Question 3 - How easy is it to
apply the strategies that are in the Marketing Bootcamp?
Answer - The Coaches and Consultants
Marketing Bootcamp is designed for the non-marketer. The
activity steps are simple to understand but you need to put in the
effort to DO them. You do NOT have to know anything about
sales or marketing...you just need to take action.
Every strategy included in the Marketing Bootcamp
is easy enough for anybody to implement. If you are consistent
and focus on the things I teach you in the course, clients will be
starting to call you. Again, I can only tell you what to do
and how to do them, it's up to you to start doing them.
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Question 4 - How do I know it
will work in MY coaching or consulting practice?
Answer - The strategies you'll learn in
the Marketing Bootcamp WILL work because over the years they've been
proven to work, not only for me, but many other coaches and
consultants. I've been consulting now for 10 years and quite
honestly, not every marketing tactic I've tried, has worked.
In fact, a lot of them haven't worked for me (which, I elaborate on
in the bootcamp), but every tactics that has worked well has been
included in the bootcamp.
I wish I had access to this resource when I
started out my consulting and coaching career. I would have
saved a lot of effort, time, and money on marketing tactics that all
the experts said would work, and didn't. I'm so sure that the
strategies in the Coaches and Consultants Marketing Bootcamp will
work, I give a complete, money-back guarantee, so I've put my money
where my mouth is.
And it doesn't matter if you are a life coach, an
accountant, a business coach, or a software consultant. You
need more client prospects...right? You need to convert more
prospects into clients...right? You need to sell bigger
projects and higher margins right? That's exactly what the
Marketing Bootcamp teaches you to do.
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Question 5 - How much does it
cost to implement the strategies in the Marketing Bootcamp?
Answer - Most of the strategies that are
taught in the bootcamp don't cost anything to implement. In
fact, every tactic I used to get the results that are revealed on
the home page (i.e. speaking at conferences, becoming a columnist,
building my niche email list to over 3,500 overnight etc.) didn't
cost me a dime.
You can do the EXACT same thing I did with little
effort. The key is to know HOW to do them, and that's exactly
what you'll learn in the Marketing Bootcamp. However, I do
show you how to generate leads using advertising and direct mail.
Those tactics do require an upfront investment; however, the
advertising and direct mail strategies I share with you are
essentially free, because they pay for themselves (many times over).
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Question 6 - How long will it
take to see the results?
Answer - Good question. The results
from your no-cost marketing efforts may take a few months to
materialize. Nothing of value happens overnight (Don't believe
any sales effort that wants you to believe otherwise....they're
lying to you). As you begin to implement your daily marketing
plan you'll start to see results, which will motivate you to
continue.
Before long, prospects will begin to call you.
You'll find that the actually "selling period" will decrease
dramatically, because the prospects to contact you will know all
about you and will already be predisposed to use your services.
Within the first six months, if you're consistent with your daily
marketing efforts, you should all the clients you can handle.
With that said, in my "First 20 Clients" program
you WILL see immediate results. You should have your first few
clients with one week. And the best part is that it doesn't
cost you a penny to implement it.
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Question 7 - What makes your
program any different than all the other books and tapes on
marketing services?
Answer - There are several elements of the
Coaches and Consulting Marketing Bootcamp that set it apart from
other books and courses on marketing services.
1. You'll receive an abundance of tools
and examples that you can "steal" and use in your own business.
These tools come from my very own coaching and consulting business,
so I know they work. It's one thing to read about a marketing
strategy, but its another to implement it. I've "been there
and done that" and give you the exact tools I use in my own
business.
2. I shatter several of the dumb
myths and ridiculous advice other "so-called" marketers give you
(sorry if that sounds harsh, but that's how I feel). For
instance, every service marketing professional I know tells you that
you need to network, network, network. Bull crap! I
believe networking is a waste of your time. In my bootcamp I
reveal what you really should be doing to leverage your time that
will bring 10 times the results that networking will bring you.
And the same goes for using direct mail and advertising. Most
service marketers tell you not to do. That's just ridiculous
advice. It works like gangbusters if you do it right.
3. Most books that teach you how to
get clients talk about strategies at a 10,000 foot level. In
the Marketing Bootcamp you'll be shown, in detail how to implement
each tactic. I don't leave anything to chance. There's
nothing more frustrating than to read about a great idea, but not be
given a clue how to DO it. That's why I've included my
comprehensive rolodex of tools, services, and suppliers to help you
get started.
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Question 8 - Why should I pay
you to learn stuff that I already know?
Answer - You're right, if you already know
the stuff that I teach in the Coaches and Consultants Marketing
Bootcamp, you don't need to pay me...and you shouldn't. But if
you're struggling to get new clients and wish you had all the
clients you could handle, then I guarantee you that you will learn a
great deal of tactics and techniques that you never knew, and will
never know, unless you get the Marketing Bootcamp.
What is the value of attracting just one more
client to your practice? A thousand dollars? I
should hope not! Every new client should be worth thousands of
dollars to your practice. If the Coaches and Consultants
Marketing Bootcamp can help you get just one more client, then it
will have been worth every penny you've invested in this system, and
much more.
But just imagine what an extra 30 - 70 clients
this year could mean to your business? Would this make a
difference in your life? I'm sure it would. No more
worrying about prospecting or where your next client is going to
come from. You can stop worrying about the bills and start
treating your family, spouse, or significant other to some of the
things you've always wanted to give them.
You'll be able to do the coaching and consulting
work that you love to do. That's why you became a coach or
consultant anyway, isn't it. With the Coaches and Consultants
Marketing Bootcamp you'll be able to achieve those goals.
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Question 9 - In what format is
the Coaches and Consultants Marketing Bootcamp?
Answer - You'll receive 14 audio CD's that
are approximately 60 - 70 minutes long. Each audio CD was
professionally recorded at a live bootcamp that was held here in
Houston, Texas. You'll be able to play the audio CD's in
most any type of CD player.
The accompanying manual is over 200 pages long
and contains many special reports on specific topics covered in the
bootcamp. At the beginning of the manual you'll find a
comprehensive outline of the entire bootcamp that you can follow as
you listen to the audio CD's. You'll also find over 70 tools
and samples that you can plug-in and use in your own marketing
system.
In addition, you'll get a lifetime subscription
to the Continuing Education Members Area where you'll find dozens of
marketing tools that took me hundreds of hours to develop and have
personally made me hundreds of thousands of dollars in revenues.
(In my opinion, the Continuing Education Members Area is the most
valuable part of the entire Marketing Bootcamp course and you won't
find anything like it anywhere! Especially for $297!)
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Question 10 - What if I don't
like what's in the Marketing Bootcamp?
Answer - I'm so confident that you be
happy ecstatic about the Coaches and Consultants
Marketing Bootcamp that I give you a full money-back guarantee.
Simply send the manual and CD's back to me you'll immediately
receive a full refund. No questions asked.
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