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David
Frey has been helping companies grow and prosper for the past nine
years. He has rolled up his sleeves and lived in the
trenches with his clients to help them succeed. He's "been there and
done it", not only as an advisor and consultant, but as marketing
practitioner. David's specialized marketing consultant niche
is in the hot tub retailer and pool building industry.
David is
also the CEO of Marketing Best Practices Inc.
a leading marketing advisory company for small businesses around the world. David is also the senior editor of
the Marketing Best Practices Newsletter, the web's most respected
small business marketing newsletter.
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Previous Careers
As Senior Vice President of Strategic Marketing Initiatives
for an international transportation and logistics company, David was responsible for
helping to develop and institute strategic marketing initiatives that
have positioned the company as the largest in its industry, with over
$400M in annual revenue.
David also
served as Vice President of Sales and Marketing in the retirement
industry. And lest you think that it was an easy task, try
persuading your Mom or Dad to leave their home and move into a
retirement community.
As
an experienced business consultant with Arthur Andersen, one of the
world's leading consulting firms, David worked with many Fortune
500 and mid-market companies to improve business processes, select and
implement cutting-edge technologies, and develop strategies and
initiatives with successful results.
Many of
David's clients have been the "who's who" of roll-up
companies (Roll-up companies are those that purchase small
businesses to consolidate an industry.). As a roll-up specialist
David has helped scores of small businesses meet planned earnings and
revenue projections using proven marketing and operational best
practices.
The following
are just a few of David's past clients:
| BFI Industries |
Portland General Electric |
| KN Energy |
Waste Mgmt. Inc. |
| Randalls Food Markets |
Palex Inc. |
| Drypers Intl. |
Riviana Foods Intl. |
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CBFA (Corp. Brand
Foods of
America)
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Air Products and Chemicals
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